PENNY BURKE BIOGRAPHY
Penny is an expert in marketing, pitching and selling – as they say in the classics, she could sell ice to the Eskimos! Organisations buy Penny for two main reasons – first, they need help understanding the ‘story’ of their organisation, their brand essence. Penny facilitates a huge number of ‘brand essence’ workshops each year, helping companies understand how to build their company ‘story’, how to align their staff with that story, and how to communicate the story to their customers.
Second, companies hire Penny to deliver a keynote either internally to their staff or as a speaker at an industry event. Penny is a marketer first and foremost, who still makes her living helping client’s market better day in and day out – so her keynotes are full of practical tips and suggestions from an expert who has ‘sold’ everything from yogurt to road safety, from internal workplaces to pharmaceuticals. She is an accomplished speaker who can entertain and inspire audiences at all levels, and prepares thoroughly with the client to ensure she is delivering meaningful, usable outcomes and suggestions for each audience need.
Penny can now add the title ‘author’ to her credentials, She has just published her first book Forced Focus – the essence of attracting and retaining the best people, which explores how to create an internal workplace brand that encourages employees to commit to the workplace.